IMG, a global leader in sports and events marketing, is looking for a student to work with its Marketing, PR and Social Media departments to help generate exposure for the PBR Real Time Pain Relief Velocity Tour event coming to Des Moines on April 22.
If you are interested in events and/or sports marketing this is a tremendous opportunity for a valuable real-world experience with one of America’s ten most popular sports in a fast-paced professional environment. This position is a short-term, paid position with most work to be conducted Thursday, April 20-Saturday, April 22. The following outline provides an idea of responsibilities and opportunities.
PRE-EVENT – In the week or two leading up to the PBR event, student will interact with PBR executives in marketing, public relations and social media to develop story lines and content hooks to advance the event. PBR will provide guidance for coverage hooks and access to its executives and athletes for interviews.
The student will also assist the team in the pre-event PR tour conducted in market.
AT EVENT – The student will be credentialed (just like professional media) to cover the PBR Real Time Pain Relief Velocity Tour event.
Work with PBR social media team to develop and curate content (photos and video) for PBR’s social media channels throughout the event weekend.
POST EVENT – Report on the event results with a story for local media – summarize the competition, highlight winner, with post-event interview.
Interested students should submit their materials to Carlyn Crowe, email@example.com or Meredith 120 by Wednesday, March 29. She will review and submit your materials to IMG upon their request. Address your cover letter to Kacie Albert at IMG.
IMG is requesting that students submit a cover letter, their resume, two writing samples and a short, condensed PR plan for their ideal structure for media opportunities for the week leading up to the event (a plan that you would implement if hired).
Pay is $10/hour.
Please direct your questions to Carlyn Crowe.