Content Marketing & Social Media Manager at University of Wisconsin (Madison, WI)

Minimum 5 years of experience in content marketing, social media content development and platforms management, writing/blogging and editing, editorial planning, and metrics analysis and tracking in a marketing or communications function. Agency experience preferred. The successful candidate must have demonstrated experience as a content marketer and social media strategist with an editorial background who can translate complex concepts for a mass audience. Must be able to deliver great storytelling content that engages.


  • Excellent news judgment and marketing acumen
  • Able to demonstrate strong understanding of branding and ensuring that content reflects brand voice and communication goals.
  • Ability to think strategically and understand audiences, with experience translating complex concepts for a broad audience, developing messaging for target audiences, and building campaigns
  • Excellent writing and copyediting skills that tells a compelling story with proficiency in writing for the web
  • Ability to demonstrate a command of the English language, AP style, and creative writing ability
  • Expertise in Twitter, Facebook, LinkedIn, Tumblr, YouTube, and Google Analytics
  • Demonstrated experience with web technology and publishing (Sitecore experience preferred)
  • Demonstrated experience with editorial planning and content management systems
  • Ability to function well under deadline pressure and meet project deadlines
  • Excellent attention to detail
  • Strong ability to lead teams and work in complex organizational structures
  • Outstanding written and verbal communication skills
  • Excellent interpersonal skills with groups and individuals in diverse settings, using a range of techniques including face to face, telephone, email and other written correspondence, and public speaking with confidence to present and explain ideas to clients and colleagues

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