DESCRIPTIONS: PR & Marketing Manager Responsible for planning and developing the statewide multi-media/public relations program for the department, often dealing with complex, technical subject matter and controversial issues. Meet with news media and public groups to explain and convey the department’s position on program related matters. Develop strategies to oversee and implement statewide marketing and public relations campaigns, using digital technologies, to promote the programs and grant impacts. Supervise the communications team members and lead department wide efforts.
Responsibilities include: Responsible for planning and developing the statewide multi-media information, public relations and digital platforms for the department, often dealing with complex, technical subject matter and controversial issues. Meet with news media and public groups to explain the department’s position on sensitive issues. Develop strategies to oversee and implement statewide marketing and public relations campaigns to promote the programs and grant impacts, using the latest digital technologies to reach a wide variety of audiences.
Develop department wide plans to promote the DCA, Iowa Arts Council, Produce Iowa, State Historical Society of Iowa, State Historical Museum, Historic Preservation Office along with their programs and initiatives. Develop and implement PR & Media strategies and PR calendar. Serves as spokesperson for a state agency by representing the agency at press conferences and other public functions to ensure that the public receives accurate information regarding agency policies and programs. Writes speeches for other agency staff by researching the topic and preparing material that is appropriate for the audience so that the intended message is effectively conveyed. Work with DCA Media Agency and manage projects. Develop opportunities for DCA to tell its stories through industry journals and blogs. Develop positive media relationships and partnerships to gain media coverage of department initiatives. Lead efforts to deliver on the statewide PR and marketing objectives. Develop marketing plans to promote major events, programs, grants, exhibitions and initiatives, incorporating digital technology and social media into all plans and campaigns. Work with graphic designer in creating digital and print collateral to support the marketing initiatives. Work with partners such as Tourism, CVB’s, associations, arts, film, culture and historical partners to coordinate marketing messaging. Coordinate marketing partnerships and oversee the implementation of the partnership benefits. Lead staff efforts to market DCA programs.
Oversee statewide audience engagement initiatives. Identify target audience groups and work with various DCA staff on communication plans with external partners across the state. Create measurements to track outreach and to measure impacts. Prepares agency’s annual report by gathering appropriate material, editing the materials, and consulting with other staff regarding design, content and layout. Lead DCA audience development to better connect with statewide constituents and stakeholders.
Other duties as assigned.
Please apply at the following link: State of Iowa Jobs Brassring
Dept: Cultural Affairs DCA PR & Marketing Manager Posting