Digital Marketing Specialist at Mayo Clinic (Rochester, MN)

The Specialist in Public Affairs will provide strategic marketing and communication consultation and execution in support of prioritized initiatives. The primary focus of this position will be on cancer marketing, as well as other initiatives as determined by business need. This position collaboratively develops strategic marketing and/or communication plans and manages projects from inception and completion to evaluation. The specialist will facilitate the implementation of system-wide Public Affairs strategies; ensuring communications vehicles are appropriate and messages are effective, accurate and timely. The specialist will implement and monitor traditional and digital communications, including, but not limited to, internet/intranet, blogs, social media, paid and organic search, traditional media, e-mail marketing, digital display advertising, marketing collateral materials, newsletters, corporate sponsorships, events, etc. This position may respond to news media requests or designate an alternate resource. The specialist may work with external vendors, patients, referring physicians and general public, as needed. The specialist must have the ability to work in a complex environment with multi-dimensional points of view, and be self-motivated, self-directed and highly organized. The specialist will promote a productive, collegial workplace and be a professional ambassador for Mayo Clinic. Belief in the mission and strong ethical conduct is essential. Must be proficient with information technology; knowledge of SEO and database marketing principles is preferred. This position requires occasional travel and the flexibility to work weekends and evenings as necessary.

Basic qualifications:

A Bachelor’s degree and five years of public and media relations, communications or marketing experience is required; OR three years of experience as a Mayo Clinic Public Affairs Associate. A broad-based knowledge of marketing and communication strategies is also required.

Other qualifications:

A Master’s degree and three years of experience in public and media relations, communications or marketing is preferred. A degree in business, public relations, communications, or marketing is preferred. Requires excellent skills in oral and written communications, critical thinking and active listening. The incumbent must be able to work effectively in a consensus-style operation that expects and promotes teamwork. Must be comfortable with ambiguity. Must possess the ability to inspire trust and confidence, and communicate effectively with internal and external audiences. The ability to work independently, work with multiple projects and maintain a high degree of professionalism and confidentiality is essential.

Compensation detail:

Exempt = Salaried – Education, experience and tenure may be considered along with internal equity when job offers are extended. The minimum salary every two weeks is approximately $2,200.80 based on a full time position.

To apply:

Apply here.