Web Producer at The Desert Sun (Palm Springs, CA)

Job Title: Web Producer
Department: Information Center
Reports To: Executive Editor
FLSA Status: Non-Exempt
Prepared By: Senior Editor of Digital
Prepared Date: April 2012      


This is a position that relies heavily on your knowledge of your multimedia skills, your news judgment and your ability to engage audiences through social media. You serve as the digital point person at night, working with the night editor and reporters in keeping all digital platforms up-to-date and fresh using local and wire copy, video, photos, social media and other multimedia content. Urgency, especially during breaking news situations, is essential, and you will be sent into the field to gather news (via text, photos and video) when necessary. You also will be asked to provide a strong layer of digital engagement through social network outlets, primarily Twitter and Facebook. At the end of your shift, you will be charged with “turning over” mydesert.com and ensuring online readers have an informative and engaging experience until the morning shift reporter and editors take over maintenance of the site.

KEY RESULT AREAS include the following:

Beat expertise and enterprise development. You are responsible for learning and understanding the issues that are important and interesting to readers on our different digital platforms. You will be asked to work with the night editor to keep all digital platforms fresh by selecting local and wire stories to highlight, editing and posting multimedia content (including wire and local photo galleries and videos), reporting on developing and breaking local stories, and engaging with readers on social media channels. You will work with the digital team to develop new skills to advance all digital platforms.

Planning: Coordinates with editors daily to identify and package the most relevant and engaging content for readers at night and in the early morning.

Training: You will work in concert with the Digital Editor, Photo Editor, Multimedia Editor and others to provide training as needed for the staff of the Online Department, the Information Center, the non-daily publications and other newspaper personnel.

Administration: Monitors and analyzes digital platform usage reports to identify content interests. This can be done mostly through Site Catalyst updates and tools provided by social media sites. We must always know the traffic trends related to mydesert.com and – as much as possible – our competitive sites in the region.

Quality control:  Responsible for ensuring accuracy, attractiveness, depth and sophistication of digital platforms at night. Ensures clarity of site design through packaging stories on platforms as well as power of headlines written using SEO best practices. Practices Associated Press style and uses correct grammar and spelling. Corrects all mistakes. Uses checklist and as the last person in the Information Center to touch mydesert.com, double-checks all work.

Readership goals/core values. Supports the newspaper’s digital goals, strategic targets and high journalistic standards including the Principles of Ethical Conduct.

Safety: Maintains a safe and clean work environment. Follows safety regulations, actively contributes to work safety. Promotes adherence to all safety and environmental policies and guidelines for fellow employees.

Customer Service: Promptly follows up on complaints, questions, and concerns that come to the department; responds to customer needs in a diplomatic, courteous, timely and efficient manner.   Develops and promotes teamwork and cooperation among fellow employees.

SUPERVISORY RESPONSIBILITIES:  This position no has supervisory responsibilities.

QUALIFICATIONS:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE: Bachelor’s degree along with experience in digital media. Solid video shooting and editing skills. Solid reporting and copy editing skills and strong knowledge of journalistic principles. Strong working knowledge of Internet tools, trends and technology. Basic working knowledge of HTML and CSS. Strong grasp of social media best practices and trends. Strong working knowledge of search engine optimization practices.

LANGUAGE SKILLS Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, governmental regulations. Ability to write reports, business correspondence, and procedures. Ability to effectively present information, including facilitating training programs and responding to questions from internal and external customers.

Is it important to this position that the incumbent be able to communicate fluently in English?  Yes_X_ No___.  If yes, please explain: Position requires written and verbal communication given and directed in English. Incumbent must be able to communicate fluently with all levels of management within the company.

MATHEMATICAL SKILLS: Ability to calculate figures and amounts such as proportions and percentages.

REASONING ABILITY: Ability to apply common sense understanding to assist in project  management.

REQUIRED TECHNICAL SKILLS/CERTIFICATES, LICENSES: Valid California drivers’ license and proof of automobile liability insurance required. Able to code in basic HTML. Is comfortable with Mac and Windows computer platforms.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee regularly is required to stand, walk, and reach with hands and arms. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl.  The employee must occasionally lift and/or move up to 15 pounds.  Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.  Flexibility in work schedules and work hours is required to meet deadlines; this includes weekends, holidays and evenings.

CONFIDENTIAL INFORMATION: This position has access to the following confidential information – web-based content management systems and web-based company statistical analysis information.

COMPANY FUNDS: This person does not have access to company funds.

TO APPLY: Email Executive Editor Greg Burton, greg.burton@thedesertsun.com